About Us

A citywide collaboration of experienced, nonprofit homeownership service providers. HomeownershipSF serves as a centralized resource for affordable homeownership opportunities and foreclosure intervention education/counseling in San Francisco.



HomeownershipSF helps diverse and underserved households achieve and sustain homeownership in San Francisco through a coordinated network of member organizations.



HomeownershipSF was founded in 2009 and is currently comprised of five local nonprofit housing organizations:

All of its member agencies specialize in homeownership services and are approved by the San Francisco Mayor's Office of Housing and Community Development (MOHCD) to provide the homebuyer education class and one-on-one counseling session required in order to benefit from all of MOHCD's first-time homebuyer programs.


Staff Members

Shannon Way

Executive Director

Shannon is dedicated to empowerment through financial education. She ran a successful real estate business for ten years where she offered free community classes on money management, real estate investment and navigating local homebuyer assistance programs. She transitioned into the non profit sector in 2011 to expand her role as an advocate for affordable housing and help increase access to financial resources for low and moderate income Bay Area residents. Shannon played an integral role in developing the SF LGBT Community Center's First Time Homebuyer Program. She provided individual homebuyer and credit counseling, lead workshops for future home owners, and administrated Lending Circles- a credit building micro loan made in partnership with Mission Asset Fund. Shannon served as Secretary on the Homeownership SF Board of Directors from 2011-2013, and on the Oakland Affordable Housing Task Force in 2007.

Catalina Valencia

Grants and Compliance Manager

Catalina is truly committed to financial education as a lever for social mobility. She is passionate about making a real impact in the lives of economically disadvantaged people. She is particularly enthusiastic about innovative and alternative financial products for distressed and marginalized  families. She has worked in the real estate and mortgage industry, where she helped many families achieve the dream of owning their own home while using that opportunity to educate those families. She also has an extensive background in financial education in the nonprofit sector. 

Kristin Keller

Program Manager

Kristin believes that accessible services, resources and information are essential in connecting home-seekers to housing stability.  As a former Program Director, Employment Specialist and Case Manager at Compass Family Services, Kristin partnered with families experiencing homelessness on their path to attaining safe and sustainable housing through education and empowerment, goal planning and navigation of community resources.  As an advocate, she ensured that program data and stakeholder input were reported to all community partners, and informed policymakers about broader community needs, effective interventions, and best practices.  Kristin brings eight years of experience in program development, service design, evaluation, and organizational capacity-building to HomeownershipSF.

Courtney Welch

Program Coordinator

Courtney is excited to create communities where opportunity and equity is abundant for all residents. She is an active housing advoc ate using her platform to address rights for unhoused citizens, tenants, and the development of affordable housing. She is the former Administrative and Membership Associate for the Non-Profit Housing Association for Northern California and currently is an elected member of the board of directors for the Rockridge Community Planning Council and sits on the Alameda County Housing and Community Development Advisory Committee. 

Leisa Boswell

Program Coordinator

Leisa Boswell is thrilled to join the HomeownershipSF team as the new Program Coordinator. She comes to HSF after almost five years at the San Francisco LGBT Community Center (one of the HSF member agencies.) Leisa’s professional background includes financial literacy, HUD housing counseling, and program management. Leisa earned her bachelor’s degree from UCLA studying Political Science. In her spare time you’ll find Leisa singlehandedly trying to save the United States Post Office by sending out hundreds of postcards to people across the globe, hashtag snail mail!


Funding Partners and Supporters of HomeownershipSF



  • Bank of America        
  • Boston Private Bank and Trust
  • CitiBank
  •  First Republic Bank   
  • Friedman Family Foundation 
  • JP Morgan Chase       
  • San Francisco Mayor's Office of Housing and Community Development    
  • Union Bank
  • US Bank
  • Wells Fargo    

Esteemed HomeownershipSF Board Members

  • Christi Baker, Consultant/ Neighborworks (Chair)
  • ElmarAslami, JP Morgan Chase (Vice Chair)
  • Juan Diego Castro, Mission Economic Development Agency (Treasurer)
  • Katy Fitzsimmons, Wells Fargo (Rec. Secretary)
  • Sheri  Powers, San Francisco Housing Development Corporation
  • Rico Delgadillo, Balance
  • Nobby Cheng, Asian, Inc.            
  • Keith Rockmael , Zephyr              
  • Rick Harper, Consultnant / Neighborworks
  • Rafael O. Morales, James Irving Foundation       
  • Halbert Luong, Consultant          
  • Laurel  Engbretson, Local Initiatives Support Corporation    
  • Daniel  Lau, Building Healthy Places Network    
  • Joel Luebkeman, Hill and Co. Real Estate